Public Relations and Advertising (Bachelor of Business Administration)

The language of instruction of the program is English

• to develop the student’s capacity to think, write and speak effectively and creatively.
• to develop an appreciation of and respect for social, moral, and ethical values as the foundation of one’s relationship to others and one’s responsibilities to the community.
• to develop the student’s analytical, decision-making and communication competencies together with those qualities of self reliance, responsibility, integrity and self-awareness which will promote personal achievement and contribution to organizations.
• to build breadth of perspective through the general education requirements and provide sufficient specialization to meet basic professional and career requirements.
• to provide the student with the necessary requirements for academic and/or career advancement.

• To provide students with a foundation in Business in general and Public Relations and Advertising in particular.
• To provide a thorough study in public relations for students who want careers in the public relations professions.
• To center attention directly on the skills and knowledge required by the profession of public relations and to help students acquire knowledge and develop skills in a systematic way.
• To assist the students in developing leadership capabilities, which can be used in reaching solutions to problems of Business in general, and in Public Relations and Advertising in particular.

1. Demonstrate their ability to communicate effectively in business situations through speaking, writing, and by use of electronic media
2. Demonstrate their ability to build teams and work effectively within them.
3. Demonstrate awareness and capability of analysis of environmental (economic, social, political, legal, and ethical) trends and their impact on individuals and businesses.
4. Describe the application of manual and computer-based quantitative and qualitative tools and methodologies in identifying and solving problems and making decisions in business situations.
5. Critically evaluate and apply concepts, techniques, strategies, and theories from any appropriate discipline in business contexts.
6. Apply knowledge from business and communication disciplines and public relation practices to develop and implement public relation plans.
7. Differentiate and analyze consumer data sources and collection methods via an empirical research approach.
8. Demonstrate the capability of building and maintaining professional relationships with internal and external publics relevant to the organization.
9. Project the ability to work in accordance with public relations codes of professional ethics, standards, practices and the relevant laws.
10. Describe the coordination of the production of visually effective print, graphic, and electronic communications.

Public Relations Officer, Media Executive, Marketing Officer, Advertising, Public Relations Freelance Consultant.

All students pursuing the Bachelor s degree in Business Administration majoring in Public Relations and Advertising must complete the following requirements:

1. The General Education, Humanities and Social Sciences Elective Courses can be found in the booklet courses of instruction
2. No more than two courses can be taken from a discipline unless otherwise specified. 
3. The Public Relations and Advertising Electives must be selected from the following courses: GRA195, GRA240, GRA 301, MAR207, MAR 316, MAR404, PRS230, PRS290, PRS300.