Graphic Design (Bachelor of Arts)

The language of instruction of the program is English

Please visit the program of Graphic Design webpage

• To develop the student’s capacity to think, write and speak effectively and creatively.
• To develop an appreciation of and respect for social, moral, and ethical values as the foundation of one’s relationship to others and one’s responsibilities to community and country.
• To develop the student’s analytical, decision-making and communication competencies together with those qualities of self reliance, responsibility, integrity and self-awareness which will promote personal achievement and contribution to organizations.
• To build breadth of perspective through the general education requirements and provide sufficient specialization to meet basic professional and career requirements.
• To provide the student with the basic requirements for academic and/or career advancement.

• To develop the creative and manipulative ability of students necessary for professional standard of work and the potential for future employment within the subject area.
• To initiate and develop professional working attitudes and methods, making students aware of their personal ability and responsibility to others.
• To provide students with knowledge of the historical, social and theoretical contexts of design and how they can be linked to everyday design solutions.
• To develop visual and other communication skills which will enable students to confidently enter and work within the varied nature of the profession.
• To develop students cultural, social and commercial awareness enabling them to identify and apply their specialist design function in the broader context of field, community and business activities.
• To prepare students for further education in Graphic Design and Advertising or related fields.

• Demonstrate their understanding of the philosophical, historical and socio-cultural framework of art and design practice.
• Demonstrate their understanding and skilful use of the elements and principles of visual design
• Apply problem solving techniques across a wide range of media, such as print based design, interactive media, 3D design and motion design
• Apply aesthetic sensibilities into their works and explore ways to balance between formal theories with practical applications.
• Use design processes and principles to create visual products that successfully convey a specific message to a targeted audience.
• Balance a thorough knowledge of software/hardware techniques with creative/conceptual/critical thinking and innovative approaches to various design problems.
• Use software technology in the design process and be constantly updated with graphic design software.
• Work independently and appropriately manage allocating time for each project.
• Compete successfully in the design industry by producing a portfolio of professional quality.
• Integrate their classroom learning into the professional design industry.
• Effectively present their ideas, works, and services to prospective clients.
• Approach design solutions with an authentic and personalized visual style that illustrates the student’s strengths and interests.
• Define and integrate an understanding of the role that artists and designers have in today’s world, whilst creatively contribute to the area.

Graphic Design, Web Design, Illustration, Typography, Advertising, Public Relations, Publishing, Freelance Design Consultant.

* No more than two courses can be taken from each discipline (Anthropology, Education, Economics,  History, Political Science, Psychology, Sociology, Music or Languages)

 ** Major Electives: Students select four of the following courses: GRA304,GRA320,GRA340,GRA402,GRA406,GRA407,GRA408,GRA409,GRA422