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- Marketing Research (MAR302)
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Title: Marketing Research |
Code: MAR302 |
The course aims to provide a working knowledge of a statistical package to analyse data (SPSS V.10). In particular, students with the assistance of computerised audio-visual aids will be introduced to the practical use of SPSS for research issues related with data preparation and processing, tabulation and graphics, summary statistics as well as univariate and multivariate statistical analysis.




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