Business Studies (4 years, Bachelor of Business Administration)


Business Studies encompasses a wide range of subjects, enabling students to design a flexible program of study with up to three areas of concentration. The degree provides students with practical business skills in accounting, finance, human resource management, strategy, change-management, and quantitative and qualitative tools of analysis, as well as offering insight into different business sectors and their broader economic and regulatory environments.


Employment Opportunities

Management, Sales, Project Coordination, Business Start-up.


Program Outline

All students pursuing the Bachelor degree in Business Studies must complete the following requirements:

Degree Requirements Credits ECTS
General Education Requirements 24 42
Business Core Requirements 45 77
Major Requirements 51 105
Free Electives 9 16
Total Requirements 129 240

General Education Requirements 24 Credits 42 ECTS
English and Communication 9 16
Code Course Title Credits ECTS
COM101 Public Speaking 3 5
ENB220 Writing for Business Studies 3 6
ENB225 Business Communication in English 3 5
Humanities & Social Sciences2 9 16
Code Course Title Credits ECTS
N/A Philosophy, Psychology, Sociology, History, or Political Science 9 16
Mathematics 3 5
Code Course Title Credits ECTS
MAT115 Statistics I 3 5
Computer Science 3 5
Code Course Title Credits ECTS
CSC190 Computer Fundamentals and Applications 3 5

Business Core Requirements 45 Credits 77 ECTS
Code Course Title Credits ECTS
ACC112 Introduction to Financial Accounting 3 5
ACC113 Introduction to Managerial Accounting 3 5
BUS101 Introduction to Business 3 5
BUS111 Finite Mathematics for Business 3 5
BUS195 Business Calculus and Applications 3 5
BUS201 International Business 3 5
BUS360 Innovation and Entrepreneurship 3 5
BUS401 Business Policy and Strategic Management 3 6
ECO101 Principles of Microeconomics 3 5
ECO102 Principles of Macroeconomics 3 5
FIN101 Essentials of Financial Analysis 3 6
LAW101 Business Law I 3 5
MAR101 Introduction to Marketing 3 5
MGT101 Principles of Management 3 5
MGT205 Organizational Behavior 3 5

Major Requirements 51 Credits 105 ECTS

Students may select two or more areas from the concentrations listed below:

  • Accounting
  • Finance and Investments
  • Business Economics
  • Energy Resources Management (Oil and Gas)3
  • Hotel, Tourism and Event Management
  • Management and Leadership
  • Marketing
  • Marketing Communications and Social Media
  • Sport Management
Code Course Title Credits ECTS
BUS215 Business Research 3 6
BUS411 Senior Project 7 10

Free Electives 9 Credits 16 ECTS

  1. Students who do not meet the level of English for the course COM101 can alternatively register in the course COM100 – Fundamentals of Speech.
  2. No more than two courses can be taken from a discipline unless otherwise specified.


Previous Degree Requirements

Objectives & Outcomes

General Objectives
  • To develop the student’s capacity to think, analyse and process information in an innovative and creative way
  • To develop an awareness, respect and appreciation of the social, moral and ethical values as the main principles of one’s relationship towards others and   to the community;
  • To develop the students analytical, critical thinking, decision-making and communication competencies that will help   promote their personal achievement and contribution to organizations;
  • To build breath of perspective through the general education requirements and provide sufficient specialization to meet basic professional and career requirements;
  • To provide the student with the necessary requirements for academic and/or career advancements.


Specific Objectives
  • To provide students with a foundation in Business Studies in terms of theory and practice;
  • To allow students to choose two or three areas of concentration rather than the usual single major, and to offer students the opportunity to develop special programs of study that meet specific career goals not covered by other majors;
  • The main attention is directed to the skills and knowledge required by the profession
  • To assist the students in developing leadership, which can be used to motivate employees and also in reaching solutions to problems relating to Business enterprise  


Learning Outcomes

Upon successful completion of the Business Studies program students should be able to:

  • Demonstrate their ability to communicate effectively in business through speaking, writing, and electronic means
  • Demonstrate their ability to work in teams and work effectively within them.
  • Illustrate their awareness and capability to analyse of environmental, economic, social, political, legal, and ethical nature including their impact on individuals and businesses.
  • Describe the application of manual and computer-based quantitative and qualitative tools and methodologies in identifying and solving problems and making decisions in business situations.
  • Critically evaluate and apply concepts, techniques, strategies, and theories from any appropriate discipline in business contexts.
  • Differentiate between contexts of various sectors of business and adapt to them models and techniques of analysis, planning and decision making.
  • Demonstrate awareness of the major functions of business and their contribution to value creation.
  • Demonstrate their ability to analyze competitors and formulate strategies and tactics to build competitive advantage.
  • Describe ways to initiate and implement innovation and change programs working in interdisciplinary teams.
  • Demonstrate their skills in developing a holistic perspective of the interconnected internal and external factors and make critical assessment of their impact on business.




You may also be interested in

Alumni Profiles

Kyriacos Ioannou

Program of Study: Business Studies (Bachelor of Business Administration)

Year of Graduation: 2015

The European University Cyprus Career Center helped me to become confident about making informed decisions and to build a rewarding career. My experience with the Career Center has been nothing but Read more

Careers & Employment

The Graduates of the program Business Studies deal with the management and organization of companies that are active in the entire spectrum of the modern economy (industry, providing services etc.). More specifically, the Graduate’s purpose is to identify and solve problems of the everyday operation of a business (general organization and administration, financial and accounting situation, personnel administration). Also, the Graduates plan strategies and actions to be followed by a business in order to increase the effectiveness and efficiency as much as possible.



  • Teamwork
  • Communication skills
  • Problem solving
  • Excellent computer skills
  • Anthropocentric spirit


Employment sectors

  • Bank
  • Insurance
  • Investment
  • Educational
  • Advisory
  • Non profit
  • SME
  • Retail
  • Structural
  • Health
  • Tourism
  • Industrial
  • Advertising
  • Technology
  • Telecommunications


Career choices

  • Business Consultant
  • Bank
  • Professor
  • Administrative Officer
  • Advertiser
  • Executive at Human resources department
  • Officer Of Public Relations and Marketing
  • Seller
  • Insurance advisor
  • Estate agent


Graduate / Professional Studies

International organizations may request as additional academic qualifications a Master of Business Administration (MBA).

For a career in academia and in higher education, it is desirable to have a doctorate (PhD) which also offers experience and skills directly linked to research.


Work Experience Program - European University Cyprus

The work experience of the Career Center program enables third-year and fourth-year students with high academic achievements to work for three month period in positions appropriate to their field of study. The program enriches the curriculum of each participant, after acquiring work experience and Personal Evaluation of Competence of the organization in which he or she is placed. Some of the companies that participate in the program of Business Studies in which students were placed are:


  • Abacus Ltd
  • AC Nielsen
  • Airtrans Group Ltd
  • Alico AIG Life
  • Aspen Trust
  • Atlantis Consulting
  • BKR Damianou & Partners
  • Carob Mill Ltd
  • Cyprus Trading Corporation Limited
  • FBME BANK LTD (Federal Bank of the Middle East Ltd)
  • Infocredit Group
  • Lanitis E.C. Holfings Ltd
  • Lanitis Freen Energy Group Ltd
  • Liberty Life Insurance Company
  • N.P. Lanitis Ltd
  • New Nissan Cyprus Ltf
  • TFI Markets
  • Thomson Reuters
  • MTN (Cyprus)
  • GrantXpert Consulting Ltd
  • Cyprus Department of Labour (Employment Market Section)
  • WorkForce Cyprus
  • RTD Talos
  • Penta Marketing Art
  • O. Shambartas LLC


University of Europe
Laureate Digital

This website is using cookies. More info. Agree More Info