Digital Media (18 months, Master of Science)


This program provides students with the analytical skills to investigate digital media in the context of social, political and economic change while also providing them with the technical skills and know-how to become informed and active participants and professionals in the digital world. The interdisciplinary nature of the program caters to those interested in developing an understanding of the social background of contemporary digital media in the context of the highly networked media environment that is modern-day society, while also offering them the technical skills necessary to navigate and become professionally actively involved in the digital world.

Employment Opportunities

Graduates of the M.Sc. in Digital Media may seek employment at a variety of media related industries, posts related to the field of communication, any public or private agency/corporation, at national or international level (including NGOs) that maintains an active profile in the field of social media, consulting agencies and advertising and in Content-Management Systems Administration in organizations.

Program Outline

All students pursuing this degree must complete the following requirements:

Degree Requirements ECTS
Compulsory courses 52
Major Electives 16
Master Thesis 22
Total Requirements 90

Compulsory courses 52 ECTS
Code Course Title ECTS
CSC610 Technologies for Digital Media 8
CSC640 Blogging, Microblogging, and Content-Management Systems 10
CSC690 Research Methods 6
DMD600 Introduction to Digital Media and Society 8
DMD640 New Media Literacy 10
DMD650 Participatory Politics: New Media and Democracy 10

Major Electives 16 ECTS
Code Course Title ECTS
CSC670 Search Engine Optimization Strategies 8
CSC675 Web Technologies and Programming 8
CSC680 User Experience Design 8
DMD655 Creating Content in the Age of Web 2.0 8
DMD660 Motion Design: Principles and Practices 8
DMD665 Social media, Culture and Identity 8
DMD685 Special Topics in Digital Media 8

Master Thesis 22 ECTS
Code Course Title ECTS
DMD690 Master Thesis 22

Objectives & Outcomes

General Objectives
  • develop the student’s critical thinking, analytical, decision-making and communication competencies through the application of the topics learned throughout the program on real case studies and problems taken on from current industry problems in the field of digital media
  • undertake substantial investigative and practical work at postgraduate level
  • develop the student’s capacity to think, write and speak effectively and creatively through oral presentations and reports focused on current industry problems in the field of digital media
  • build on and enlarge the student’s domain specific knowledge in the field of digital media with a minimum of guidance
  • develop the students’ abilities to perform research work or work at an advanced level within an academic or commercial setting
  • extend the students’ critical thinking abilities by providing them with the required tools and techniques and by applying them on actual technical and theoretical problems in the field of digital media
Specific Objectives
  • discuss and critically assess the added value of digital media in everyday life and the society-at-large, by examining social, technological, and political implications of their use
  • deploy and manage a CMS platform in the context of a larger digital media organizational strategy
  • critically use blogging, micro-blogging, and vlogging in a larger organizational strategy to support the organization’s branding
  • assess the theories, notions and technological methods relevant to digital media from a critical perspective, and apply those relevant concepts towards the development of a digital marketing campaign
  • assess the institutional, technical and socio-political factors that shape social media practices from a critical perspective and examine the impact of digital media on society
  • develop leadership abilities towards designing content and experiences for social media site users, through the examination of current practices and problems and the theory and thinking behind their solutions
  • apply solutions as they have been effectively and successfully applied in the field of digital media towards the solution of problems that arise through their incorrect use by organizations.
Learning Outcomes

Upon successful completion of this program, the students should be able to:

  • discuss the necessary and complex existence of digital media in global society
  • develop a critical approach to understanding and creating media content applied towards the solution of applied problems of an organization
  • assess how social media engage with issues of race, class, gender, and other aspects of identity
  • use the overall influence of social media on informed citizenship and apply the acquired knowledge towards the solution of practical and theoretical problems in the field of digital media
  • analyze how online communities are formed through the use of social media, and critically assess the necessary pre-requisites for the formation of different types of such communities
  • acquire strategic and tactical advantages in organizations by leveraging the architecture, structure, and use of web systems, by having the ability to deploy such systems
  • design, build, and maintain simple websites, social media business pages, as well as utilize these towards enterprise Web development
  • evaluate the needs of an enterprise and devise a social media strategy tailor-made to those needs through the use of blogging, micro-blogging, and content-management systems platforms
  • Design, build and actualize social media campaigns, and track how the campaign affects the needs of an enterprise, as well as follow up on the campaign with online marketing strategies.
  • Develop and implement an end-to-end branding strategy through the use of digital media
  • Apply acquired knowledge in work environments and organizations that require the use of digital media to either create, improve, or redefine their brand and message in the society-at-large

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